VISTA ALEGRE
GIFT CATALOG 2017-2018
Vista Alegre’s annual product catalogs require the creation of a new language for each year.
I was responsible for developing a graphic concept for the 2017-2018 season. Not only would it
have to exist has a stand-alone piece, the solutions found for the Gift Catalog would have to blend
with the advertising iterations in print and digital platforms. My main inspirations for the cover and
the catalog’s layout were the pigments, dyes and its mixing process, the textures and vivid colours
obtained, as well as the manual brushes applied to porcelain in the Factory’s painting workshops,
revealing the strokes of genius and the creative force behind the products.
AWARDS
Meios e Publicidade 2018 . Shortlist . Editorial Design
Prémios Lusófonos 2017 . Bronze . Editorial Design
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